I started using this instead of smoking and it’s really helping me stop smoking. Taste is great and not overwhelming. The price is pretty good, so I bought a few of these to always have one around. I keep one in the car, at home and one at my desk at work. As soon I I pick it up to hold or put it in my mouth to puff on, I automatically loose the desire to smoke. The taste is also so good and leaves your mouth feeling fresh. I recommend this for anyone who needs help quitting.